Japan is experiencing a new trend: CBD-infused foods that provide a refreshing experience. The first supplement containing cannabidiol (CBD) that contains no THC has been approved for marketing.
As people become more aware of science, cannabidiol (CBD), a type of Cannabis that doesn't make people feel psychoactive, is getting a lot of attention around the world. People are studying how it can help with anxiety, pain, and sleep issues.
In 2025, the Japanese market saw a breakthrough with the approval of HealthyTOKYO Morning Gummies and Lazarus Energy Capsules, 0THC's refreshing CBD products. The right mix of low-dose CBD and natural ingredients makes "Calm Wakefulness" work. It can improve your concentration and give you the mental boost you need without the side effects of traditional products.
It combines caffeine, guarana, and other ingredients to boost energy and concentration. It also contains less than 1 ppm of THC, which is the main active ingredient in marijuana. This makes it a safe option for people who want an energy boost without the psychoactive effects of marijuana.
Recent Developments in CBD Refreshment Products
1. The connection between CBD and increased energy
CBD is one of more than 120 cannabinoids that are found in the cannabis plant. It is well-known for not causing hallucinations. The endocannabinoid system (ECS) in the human body controls how our bodies use energy, our mood, and how well we think. It does this through CB1 and CB2 receptors. Studies have shown that CBD has a biphasic effect (Biphasic Effect):
Low Dose (10-25 mg): helps you stay awake and focused during the day.
High doses (50 mg or more) can make you feel relaxed or sleepy. They are good for calming you down at night.
The "wakefulness" effect of these products is made stronger by the combination of low-dose CBD with caffeine, guarana, and other ingredients. For example:
Adenosine Receptor Modulation: CBD makes the energizing effect of caffeine stronger while reducing anxiety or heart palpitations it causes.
Natural Energy Synergy: Guarana (which contains natural caffeine) works with vitamins B6 and B12 to increase energy and improve blood flow to the brain, which helps with concentration.
A 2023 study by Medical News Today found that a small amount of CBD can make people feel more awake during the day.
Research from 2025 shows that CBD products (like energy capsules) can improve sleep quality and reduce anxiety-based fatigue, leading to more energy during the day.
2. This is different from traditional energy products.
Traditional energy drinks use a lot of caffeine, which can cause heart palpitations, dependence, or an "energy crash." CBD energy products are different in three ways.
Balancing effect: CBD helps people feel relaxed and reduces the side effects of caffeine.
Natural Formulation: The formula is made up of natural ingredients like guarana and B vitamins, with fewer artificial additives.
This product has long-term health benefits. CBD helps with inflammation and protects cells, which makes it good for your health when used over time.
3. Groups and situations that apply to the core
White-collar workers: Take "Morning Gummies" or energy capsules in the morning or afternoon to relieve stress and improve work efficiency.
Students: During exam season, use the "Energy Drink Mix" to help you remember things and avoid the side effects of caffeine.
Fitness enthusiasts: Take "Energy Blend Capsules" before exercising to improve endurance and reduce post-workout inflammation.
Long-distance travelers: Portable supplements like Pharma Hemp can help reduce jet lag fatigue.
According to the Yano Research Institute (Yano Research Institute): 2021: The size of the CBD market in Japan was $133 million in 2023. It is expected to grow to $341 million in 2023, with a compound annual growth rate (CAGR) of 24%. The market size is expected to exceed 592 million U.S. dollars by 2025. Refreshing products (such as capsules and beverages) accounted for about 20% of the market in 2023. In 2024, sales surged by 30% year-on-year.
There are two main groups of people who use refreshing products: white-collar workers and students. These people need products that can improve their concentration and reduce stress. Health food and cosmetics: CBD energy bars, skin care products, and other similar products are becoming more popular. This is causing the market to expand.
New rules are encouraging the development of THC-free products, and CBD, which is known for its safety and lack of dependence, has won consumers' trust as a way to boost energy. 57% of people aged 20-40 know that CBD has health benefits (e.g., anti-anxiety, energy boosting). However, some groups are still skeptical of cannabis-associated ingredients due to traditional beliefs. Public science needs to be strengthened to eliminate misconceptions.
As Japan's CBD market grows to $592 million, refreshing products are becoming more popular because they have health benefits and are well-suited for the scene. For businesses, it's important to have tight control over the supply chain and to teach consumers about this new market.